0845-3457043
 e: david@4sight.biz

      "   The way to gain
          a good reputation is to endeavour
    to be what you desire to be"

Socrates

Twitter Linked InMedia & Client Comment

4sight’s coaching helps build an individual’s self-awareness and sense of responsibility

What they say about 4sight and coaching

Client Comments

“David has been my coaching supervisor now for 18 months he has a gentle and shrewd personality providing support through thoughtful and resourcefully questions. With his astute questions I can look deeper for the answers that indeed often lie within, helping me to recognise and articulate their significance. David’s feedback gives insight and confirmation, reassurance is given through reflection so that I may recognise and acknowledge my understanding. David demonstrates patience and empathy with integrity, he has an inspiring ability to draw out the answers and then plant understanding with reflection.... it is sublime. I enjoy my supervision sessions because they have purpose, I can measure my growth. His ability to help me recognise my development in a nurturing supporting environment is an exciting and instrumental experience”
(Coach and Therapist)

“David Bredin has been working with me as a coach for just over two years. I appreciate very much his objectivity and his ability to help me open up significant areas of concern within my work – which is complex and multi-faceted. Our pattern of work is Socratic, beginning with a description from me of an area that needs analysis and discussion. Subsequent to the meetings I have been able to address complicated situations and help the colleagues involved to achieve what is necessary for the solutions to problems. On many occasions David has asked me to report back at our next session or report by e-mail directly to him. The sessions last about 90 minutes and are a greatly valued part of my modus operandus as Dean. I unhesitatingly recommend David, his style, method and approach. ”
(Cathedral Dean - July 2010)

“David has offered me a great deal of clarity around my career direction. He started with drawing out my beliefs which helped me see how I was putting up my own barriers. He also drew out my passions in order to focus my energies into what would be the most fulfilling and rewarding professional journeys for me. The goal setting exercises were hugely powerful and gave me measurable results in all areas of my working, social and family life. He moved me in weeks, for what would have taken years on my own. David also helped me explore avenues of specific causes I had never previously considered, through his remarkable insight and ability to open up ideas and thoughts in me during our meetings. The sessions were always valuable, stimulating and left me topped up with energy. Our meetings gave me renewed vigour and belief that I could achieve the things I most wanted to. Regular sessions also gave me useful markers on which to measure progress. The coaching experience with David has been great for me. He gave me both wider views of where I can go but also helped me with individual issues with colleagues which arose during our time together which will benefit me for the rest of my career. As well as being a first class coach, you can tell David is a hugely experienced leader who can get the best out of anyone who is lucky enough to work with him.”
(Independent Marketing Consultant - July 2010)

“I found the coaching sessions to be both informative and rewarding with the benefits now being realised, both on a personal and business level. On many occasions over the past 12 months I have mentally reverted back to our coaching discussions as well as adapting some of the useful coaching techniques advised. Whilst the past 12 months have remained hectic, I now have the ability to time manage myself better by; taking time out to think and adequately plan, delegating with greater confidence and not always allowing myself to get ‘sucked’ into the detail. A recent project issue mirrored a previous scenario we debated at length ! However this time I was able to draw upon my previous experience and our coaching sessions to develop an ‘action plan’ and strategically manage a solution. The coaching sessions were delivered in a very positive way with David’s approach (positive and probing) enabling me to take time out and think about how I have approached ‘issues’ and how this means I should approach ‘issues’ moving forward.”
(Commercial Manager, Major Construction Group - June 2009)

“The other aspect which is invaluable to me is dealing with conflict situations, which I naturally try to avoid.  Getting from there to collaborating mode is essential for my personal success and the success of the business. David has helped me to resolve some issues of this type.  I found the Goal Setting part we did very exciting, and it sort of underpins everything else we did.”
(Director – Financial Services)

“I found the whole experience an opportunity to reflect on many management techniques that have been locked away in a cupboard ! As many of them I have been taught on many management courses, but never been fully implemented. In particular I found sessions on: communication – understanding how to ensure my management team remain ‘on message’; personal values; goal setting and drilling down to establish milestones. I have booked a further 12 sessions for 2008 which I shall have with other members of my team.”
(Managing Director – Engineering & Construction Company)

“My coaching sessions with David Bredin have been an important step in my personal development, providing clear new opportunities to reflect, learn and implement a number of new concepts and ideas. Providing a conceptual framework for issues such as influencing, creating relationships and networks have provided a robust understanding of behaviour in organizations that are essential for effective leadership. Many of the topics and models introduced provide excellent, generic models to understand and therefore change behaviour. The Leadership mapping exercise has provided me with a framework to allow reflection and provide focus for personal growth. Inevitably, the coaching sessions require time and commitment. In my opinion, this investment has been very worthwhile and I intend to continue my professional relationship with David Bredin.”
(CEO & Director –  Scientific Research Organisation)

“In the early stages, the coaching helped me enormously with my preparation for and the giving of a seminar to local surveyors, something about which I was extremely nervous. The success of this was a boost to my self-confidence, as have been the further work and exercises done more recently. I very much enjoyed working with David. He never let me get away with sloppy thinking and made me work hard but I am confident that the results of the coaching will remain with me permanently.”
(Partner – Law Firm)

“David’s input has helped me understand the key elements of my role in looking a these strategic issues and the need for me to spend time on these matters and either ignoring or delegating other tasks which are of secondary importance. David has helped me to feel more confident in addressing some of my known weaknesses and has also had the perception to highlight other areas which may be reducing my working effectiveness that I had not previously considered.”
(General Manager (Finance) – Holiday Touring Company)

“Over the last few months I have had to deal with not only my own, but also the organising of others’ redundancies. It has been quite traumatic dealing with the staff’s emotions. David helped me keep my head when others were not. He made me focus, set my targets by breaking them down into manageable elements and continue working towards them. He has continually helped me build my confidence to enable me to carry out the tasks in hand. I have been complemented on my professional attitude during this trying period and can only thank David for helping me. I have no hesitation in recommending him to others.”
(Head of Human Resources - Career Development Organisation)

Purchasers comments:

“I feel that Colin (name changed) listens more and takes in the bigger picture. He is far more confident in himself. This is particularly useful in the International Arena that he now finds himself”
(HR Manager – Agricultural Plant Breeders Organisation)

“This person appeared to be calmer and more composed as well as more able to take a more objective view about her future. David’s coaching enabled her to reflect on her opportunities as well as helping her to find ways to cope with a situation which she was finding personally challenging. The coaching also helped her to become more realistic about what she could achieve and helped her devise strategies for prioritising her time more effectively. The investment has been well spent and the organisation has been most grateful for this opportunity.”
(CEO – Career Development Organisation)

“This person is much more confident and less sensitive to criticism. He is better prepared to face difficulties in his team. I think it has strengthened his position as a Director. The investment made on the coaching structure for this person has been well spent and must be continued with a follow up. It was a pleasure working with David - a very worthwhile project. ”
(HR Director – R&D Plant Breeding)

Media Comment

“Companies that use well-trained management coaches receive a return on investment of between 600% and 1,000%.”
Daily Telegraph survey 24th March 2003

“Employees at Nortel networks estimate that one-to-one coaching earned the company a 529% return on investment and significant intangible benefits to the business, according to calculations prepared by Merrill C Anderson, a professor of clinical education at Drake University.”
Psychology Today Jan. 2003

“I estimate that an hour’s coaching frees up three to four hours to think or do things with more focus. It also helps me to think about long-term issues despite being mired in the daily grind.”
(Julia Hobsbawn – CE of Editorial Intelligence - Spectator May 2007)

“Daily Telegraph estimated last month (Apr 07) that roughly 1/3 of the bosses of FTSE 100 companies use a personal coach”
(Spectator May 07)

In a 2004 survey of 30 top UK organisations run by CIPD the following ‘belief’ in coaching was revealed:

In a 2004 survey carried out by the Association of Coaching among ‘purchasers of coaching’ the following was found:

Top of the Page